Getting arty with safety

We decided to ‘take a risk’ when it came to communicating a health and safety initiative. We employed graffiti artists to help get our message across as part of a wider campaign that we’ve recently been working on, which aims to ensure our employees stay safe while at work.
The artists interpreted the safety messages to create a head-turning wall which staff see when entering the site and that can be enjoyed by passing motorists as part of a larger art installation that has transformed the traditional industrial area of Hull into an open air gallery.
RE:Group managing director Paul Waine said: “We wanted to do something bold and memorable to encourage employees to engage with our push on safety, so we decided to broaden the usual methods of communication by creating something that would be worth talking about.”The graffiti wall forms part of an installation by Bankside Gallery, a group of artists who saw the potential of the area following a Banksy piece appearing on the nearby Scott Street Bridge which attracted publicity and thousands of tourists. The piece shows a boy holding a sword and shouting ‘Draw the Raised Bridge’, sparking speculation that it is a reference to the high proportion of residents in Hull voting to leave the EU.